Marketing Specialist

About Swapday

Swapday is building a smarter marketplace to make it easier for people across India to find, buy and sell locally.

Help more buyers and sellers discover and use Swapday. This is a hands-on role covering day-to-day marketing as well as planning, launch support and improvements based on results.

What you’ll do

• Research local audiences, competitors and marketplace categories to identify growth opportunities.
• Help turn marketing priorities into campaign briefs, calendars and channel plans.
• Write and coordinate website, social, email and campaign content for buyers and sellers.
• Support organic search, paid campaigns and local outreach, from setup and launch through reporting.
• Work with product and design to improve landing pages, onboarding and marketplace messaging.
• Build relationships with local communities and potential partners; coordinate promotions and follow-up.
• Track sign-ups, listings and engagement, and explain which campaigns worked and what to change.
• Keep campaign assets, deadlines and reporting organized across teams.

Required skills

• Hands-on experience planning and delivering digital marketing campaigns.
• Clear writing and the ability to adapt a message for different audiences and channels.
• Comfort with campaign tracking, basic analytics and turning results into next steps.
• Ability to coordinate several projects, meet deadlines and work with product and design.
• Willingness to move between planning, execution and day-to-day marketing support.

Nice to have

• Experience with a marketplace, e-commerce company or early-stage startup.
• Familiarity with SEO, paid media, email marketing or community partnerships.
• Experience creating campaigns for regional audiences in India.

Why join Swapday?

• Work across channels and see how your campaigns affect marketplace activity.
• Help shape how Swapday reaches new communities.
• Collaborate directly with the team building the product.